I think the giant elephant in the room is money. Obama entered new ground when he decided not to take public financing.
Both McCain and Obama had agreed to take the public financing...but then Obama backed out. McCain was limited to around $88 million, while Obama spent around $790 million.
State by statem the McCain camp packed up their bags and left, trying to consolidate. Obama, on the other hand, had his own TV station, bought a block of prime-time programming on most major networks, and was able to pay his 'volunteers' a salary.
I think the outcome would have been very different if McCain had decided to follow along, and not take it himself...but his history as a crusader for campaign finance reform prevented that.
That single event signalled the end of a competitive election. It was reported by the media with a wimper, but it was over the second Obama announced he had 'changed his mind'. After that, nothing else mattered.
The big loser...I couldn't imagine living in a 'battleground state', and being subjected to unlimited campaign commercials on TV and radio...I think about how bad it gets in Kansas with the local races...it had to have been hell in Ohio...I probably would have turned off the radio for several months.
What happens from here? Will Obama take public financing next time? Not likely, and I hope his opponent isn't stupid enough to take it...and hello, BIIIIG money in politics.
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