Quote:
Originally Posted by redbeard42
Besides the obvious of rates, menu, availability, etc: ads that make me laugh tend to get my attention. I like a woman with a sense of humor. 
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+1.. There's a reason why Asian Ann's ads get so many likes.

A witty title/subject line can set a lady's ad apart from the other ads and make for a great attention-getter.
Literacy, humor, and some eye candy would be very, very nice.
Listing rates + menu in the ad isn't mandatory to me if the lady's showcase is kept updated with current rates and specials, but it'd make things easier for the guys who browse ECCIE from mobile platforms.