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					Originally Posted by  Jackie S
					 
				 
				https://www.cnn.com/2022/04/14/tech/...fer/index.html
I honestly can’t say what this means. Musk kinda lives in his own universe.
 
He says he wants to privatize the Company and make it a true free speech platform. 
 
 I would not assume anything concerning what he will do.  
			
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The Battle of the Century: Here’s What Happens if Elon Musk Buys Twitter 
https://www.revolver.news/2022/04/el...an-regime-war/
In 2021 Elon Musk created overnight millionaires by pushing the Dogecoin  meme. In 2022, he may be gearing up for something far more dramatic.  The world’s richest man might be on the cusp of launching a global  crusade to restore freedom of speech.
Creating an alternative platform could be interesting, though several  of these exist already. Twitter remains, by Elon’s own admission, the 
de facto  public town square. Despite its severe censorship, it is still the only  major digital public space where anonymous accounts can interact with  celebrities, journalists and business titans (including Elon), where  world leaders engage in spirited public diplomacy, and where dominant  cultural and political narratives incubate and spread.
 The most exciting possibility is therefore the most obvious one: 
Musk should simply buy a controlling stake in Twitter itself.  He could certainly afford it. At $31 billion, Twitter’s market cap is  less than 15 percent of Musk’s current net worth. Even if one regards  Twitter stock as entirely worthless, Musk could theoretically buy a  controlling stake in it and still be the world’s richest man by fifty  billion dollars, and free speech would be restored to the “land of the  free.”
 But in practice, it’s not that easy. In fact, one would be hard pressed to imagine a project 
more  dangerous and difficult than restoring free speech to a major tech  platform like Twitter. At the same time, it’s hard to imagine a more  worthwhile project. Restoring genuine free speech would do more for  patriotic Americans than the GOP taking back the White House in 2024,  and it would pose a greater threat to the ruling Regime than anything  Russia, China, or Iran might plausibly do.
 Free speech online is what enabled the Trump revolution in 2016. If  the Internet had been as free in 2020 as it was four years before, Trump  would have cruised to reelection. Massive censorship and suppression  are the tools needed to prop up Covid tyranny, the Ukraine war fever,  and the idea that Lia Thomas is a “woman.” America’s decrepit and  illegitimate ruling class intuitively understand this: Absolute freedom  of speech, or even the speech norms that prevailed a mere decade ago,  would instantly cause the American regime as we know it to crumble.
 
In short, transforming Twitter back into a real free speech  platform would represent nothing less than a declaration of war  against the Globalist American Empire. 
 To fully understand why this is so, it is crucial to understand that  Twitter is anything but a conventional “private company.” A company like  The Home Depot might have a market cap ten times as large as Twitter’s,  yet in terms of power and influence, who controls Twitter is profoundlymore  consequential. Home Depot would probably not remove its best selling  paint cans or cardboard boxes from the shelves. Twitter, on the other  hand, deplatformed its most high profile user, Donald J. Trump, while he  was the sitting President of the United States. This is only the most  dramatic example of censorious policy changes that restrict information  flow and profit for Twitter.
 In 2020 Revolver explored the Tucker Carlson Paradox: Tucker Carlson  Tonight is the most popular program in cable news, yet no other networks  try to imitate its content. The reason, weargued, is that ratings (and by extension profitability) are not even the real point of major news outlets:
 For a media empire operating at the highest levels, the influence it  wields on the public’s mind is far more valuable to the ruling power  structure than any self-contained profit that could be generated by  optimizing their news product to suit the taste of the audience.
 This does not mean that profit is irrelevant to a media company. In  Tucker’s case, his stratospheric ratings are a great tool of leverage,  and without profit, a company must continually court new investors. But  the point remains that for a serious media enterprise, profit is always  secondary to influence.
 READ THE REST: Power Over Profits: Here’s The Dirty Little Secret Behind The Media’s True Business Model
The Tucker Carlson Paradox applies in its most extreme form to a  platform like Twitter. Twitter’s market capitalization of barely $30  billion is extremely modest by Big Tech standards. Even Snapchat is  twice as valuable. And yet, as the global public square, Twitter is also  the epicenter of narrative formation, a key promotional vehicle for  journalists and celebrities, and an increasingly critical stage for  public diplomacy and hybrid warfare between state powers. Twitter gets  to decide which “freedom fighters” deserve to have their slogans go  viral and which “authoritarians” and “domestic terrorists” need to be  suppressed and censored. Twitter’s relatively marginal market cap belies  the existential threat it would pose to every dominant institution in  the United States (including the national security apparatus) if it  implemented a policy of real unfettered free speech.
 If Elon Musk bought Twitter and did nothing more than return it to  the speech norms it had ten years ago, that act alone would constitute a  “national security threat.” The threat posed to America’s joke  institutions and the clowns who run them would be, in fact, existential.
 
This is not to dissuade Musk from purchasing Twitter — just  the opposite, in fact. Revolver points this out to demonstrate how bold a  move it would be — one of the very few which, if successful, would be a  genuine game changer rather than a fake and performative gesture.
 But if Musk opts for the path of boldness and glory, he should be  prepared for historic backlash from the regime. The entire system would  mobilize against Twitter reflecting the same cancellation strategies the  Regime systematically employs to control politicians, websites, major  businesses, and even countries. Twitter would get the “George Floyd”  treatment on steroids. The Regime would employ the “George Floyd” tool  recently 
used to “cancel” Russia, but directed with laser-like focus on a single company and its lone brilliant, iconoclast leader.
 
Step 1: Blame the platform for its users.
 The moment Twitter stopped telling users what they are supposed to  think, elites would immediately treat Twitter as responsible for what  all its users think and do. Twitter would be blamed for every so-called  act of “racism” “sexism” and “transphobia” occurring on its platform.  All of this would be presented not merely as a moral failure, but as an  explicit danger. 
Last summer the  Department of Homeland Security labeled “white supremacists” the top  domestic terror threat. In February, DHS announced America was in a 
“heightened threat environment” due to “misinformation” and anti-vaccine rhetoric proliferating online.
 If a Twitter user were involved in a shooting, or some sort of  terrorist plot, the American national security apparatus would  immediately mobilize against it as a “hotbed” of “terrorist extremism.”  If the authorities couldn’t detect a genuine terrorist plot (however  loosely construed) from one of Twitter’s millions of users, recent  history shows that the FBI has little compunction over 
manufacturing one.
 In many ways the playbook for this has already been written. When a  gunman murdered eleven people at the Tree of Life synagogue in  Pittsburgh, the Anti-Defamation League quickly placed collective blame  on Gab simply because the shooter used the website, and 
directed hostile attention  at the owner of Epik.com simply for agreeing to host Gab after its  prior webhost cut off service. News sites wrote crackpot articles about  whether Gab was 
legally liable for the massacre.
 And, of course, there is the famous case of Parler. As Twitter  censorship ramped up during the 2020 “racial reckoning,” Parler added  millions of users. In the days after the November election, it was the  most-downloaded app in the United States. By January 2021, it was up to  15 million regular users. It was becoming a real, viable alternative to  Twitter. So the press and Big Tech retaliated. Articles 
equating Parler with “hate speech” proliferated.
 When the events of January 6 happened, the ground had already been  prepared to nuke Parler, and the decisive attack was instantaneous.  Protesters first breached the Capitol building around 2:00 p.m., and by  4:41 the New York Times had 
already blamed Parler for it.  Within three days, the narrative had hardened: Parler was responsible  for any criminal activity by its users, and deserved collective  punishment for it.
 
The New York Times: In a letter to Parler on Saturday, Amazon  said that it had sent the company 98 examples of posts on its site that  encouraged violence and that many remained active. “It’s clear that  Parler does not have an effective process to comply with” Amazon’s  rules, the company said in the letter. Amazon “provides technology and  services to customers across the political spectrum, and we continue to  respect Parler’s right to determine for itself what content it will  allow on its site. However, we cannot provide services to a customer  that is unable to effectively identify and remove content that  encourages or incites violence against others.”
 On Friday, Apple gave Parler 24 hours to  clean up its app or face removal from its App Store. Parler appeared to  take down some posts over that period, but on Saturday, Apple told the  company its measures were inadequate. “We have always supported diverse  points of view being represented on the App Store, but there is no place  on our platform for threats of violence and illegal activity,” Apple  said in a statement. [NYT]
 
This  process doesn’t need to be rapid; it can take effect slowly. For a more  subtle model of how this demonization operates, a March 28 New York  Times article targeting alternative video platform Rumble 
is illustrative of the initial stages of a cancellation effort:
 
You won’t find Red Pill News or the X22  Report on YouTube anymore. The far-right online shows were taken down in  the fall of 2020 after the major social media and tech companies  started purging accounts that spread the QAnon conspiracy theory.
 
 But you will find both of them on a  video-sharing platform called Rumble, where their content ranks among  the most popular on the site.
 …
 “There is something very significant about Rumble that I don’t think  people appreciate,” said Angelo Carusone, president of Media Matters,  the liberal media watchdog. Mr. Carusone said the painstaking work that  went into persuading Facebook, Google and Twitter to be more aggressive  about policing fake and inciting content prevented a lot of it from  breaking through to a wider audience.
 “Rumble basically changes that game,” he added.
The article is classic Times passive-aggression. It remains mostly  descriptive, yet a clear structure is being built to justify a more  far-reaching attack on Rumble’s existence. This isn’t some solo project  by the Times, either. When YouTube banned the Russia-affiliated news  channel RT, Engadget 
found it worth an article just to write about the channel’s rebirth on Rumble:
 Russia’s RT is facing numerous bans and restrictions following the  country’s invasion of Ukraine, and it’s using a familiar tactic to get  around them: move to a laissez-faire service. The state-supported media  company has made its around-the-clock livestream available on the “free speech” platform Rumble. This will theoretically let devotees tune in when its broadcasts and social media posts aren’t accessible elsewhere
 …
 Rumble, like Gab and Parler, has lately served as a haven for  right-wing personalities who’ve been kicked off other platforms or feel  their content is restricted elsewhere. Fox News host Dan Bongino, for  instance, moved to Rumble after YouTube banned him over COVID-19  misinformation.
But 
criticism of Parler began the same way, and soon enough it was destroyed by more direct methods when the time was ripe.
 
2. Coordinated pressure campaign
 Once Musk’s new free-speech Twitter is established as a bad actor, a  vast constellation of activists and non-profits will lurch into action  to put more and more pressure on the company to change its ways.
 These sorts of attacks should be familiar, as they were used to bring  Twitter in line with the censorship regime years ago. In 2011, Twitter  was branding itself “the free speech wing of the free speech party.”  Five years later, recurring purges had begun. What happened? Among other  things, powerful left-wing activist groups besieged the company for  years. The Anti-Defamation League (ADL) was one such ideological  pressure group. It 
put out reports  faulting Twitter for the existence of anti-Semitism and other -isms on  its platform, then used friendly media reporters to amplify them and,  essentially, state its demands.
 Buzzfeed 
reported on it at the time:
 Last month’s ADL report found that between August 2015 and July 2016  roughly 2.6 million anti-Semitic tweets were broadcast on Twitter,  creating more than 10 billion impressions across the web. Of those  tweets, 19,253 were directed at journalists. Among its concerns, the  report suggested hate speech targeting journalists was creating a  chilling effect that could hurt their freedom to report and investigate.
 “We’re already seeing this spread into the real world and  mainstreaming in a way we’ve never seen in our over–100-year history as  an organization,” ADL CEO Jonathan Greenblatt told BuzzFeed News.
  For social media platforms — the ADL singles out Twitter in particular  — the new report says the mechanisms for reporting must be more  efficient and clear for users. This includes cultural context training  to allow reviewers to keep up with the ever-changing tactics of trolls,  and better reporting systems that allow users to flag offensive content  once, rather than every time it pops up.
Greenblatt’s wording was deliberate; by calling Twitter’s  “mainstreaming” of anti-Semitism the worst seen in the ADL’s history, he  was accusing Twitter of enabling a flare-up worse than the prelude to  the Holocaust. The message: Play ball, or be ready to be put in league  with Nazis.
 The gambit worked, and by 2021 Greenblatt was 
essentially gloating over how thoroughly he brought Twitter to heel, while still signaling that more submission was expected.
 If Musk or any other billionaire tried to steer Twitter back in a  real free speech direction, the old threats would return and then  increase a hundredfold.
 The ADL is far from the only danger. The Atlantic Council, an  interventionist think-tank funded by Raytheon, Boeing, Facebook,  Burisma, and the UAE (among many others), also 
operates a Digital Forensics Lab  whose job is to label online activities “foreign meddling” and  “disinformation” in order to censor things the American ruling class  doesn’t like. In the wake of Russia’s invasion of Ukraine, there will be  a new element to it: A true free speech platform wouldn’t just be  smeared as “racist,” but also as a “national security threat” by virtue  of giving a forum to designated foreign and domestic enemies of the  regime. A U.S. senator already 
accused Tulsi Gabbard of treason  for “parroting” Russian “propaganda.” It isn’t remotely beyond the pale  to imagine such charges being thrown at the leader of a free-speech  Twitter as well.
 Even corporate America can get in on the game. In summer 2020 Facebook experienced a 
massive ad boycott  because its already-restrictive censorship practices were not strict  enough. Participants included Coca-Cola, Pfizer, Target, Verizon, and  hundreds of others. And it worked: By August Facebook was banning all  pages allegedly tied to QAnon, by October it had banned Holocaust  denial, and in January it was 
ready to join in the systematic destruction of President Trump’s presence online.
  
Step 3: Exodus of the Bluechecks
 Over time, more and more pressure will be brought to bear. It will  become an “activist” behavior to performatively delete one’s account  (perhaps after writing a tweet-threat denunciation). As such campaigns  go, it will start with a few professional agitators, then  ideologically-aligned journalists and celebrities, then lawmakers, and  finally major corporations and anybody just looking to avoid trouble.
 Eventually, maintaining a Twitter account will become like publicly  supporting Donald Trump, defending J.K. Rowling, or donating to Kyle  Rittenhouse: Legal, but not the sort of thing done by a person who cares  about their career.
 For American nationalists, the first thought might be “Good riddance.  Left-wing activists and journalists are unbearable.” This is misguided,  though. What made Twitter so valuable and useful at its peak was that  it really was a pan-ideological public square. It was (and, to a much  lesser degree, still is) the only place where real dissidents and even  ordinary people can directly and critically engage with the “bluecheck  class.” Twitter, in a nutshell, was the place where a top reporter at  the Washington Post or the former head of the CIA could be humiliated by  an anonymous person with a cartoon frog avatar. When the bluechecks  leave, the free speech platform might survive, but Twitter will have  lost its special magic.
 With the exodus of bluechecks also goes the exodus of advertisers.  That’s not necessarily because ordinary American consumers actually  care. Advertising itself, on the other hand, may be the most 
willingly ideological field in corporate America.
 
Step 4: Deplatforming
 Think Twitter is too big to ever take down? Think again. If  America’s ruling class acting in concert can silence a sitting United  States president they are capable of cutting off virtually anything.  Twitter itself has shown how it can be done, by simply banning links to  web content it doesn’t want shared. In 2020, Twitter blocked links to  the New York Post’s bombshell Hunter Biden story. The same year,  Facebook blocked all links to Unz.com.
 The same tools can absolutely be used against a new, free-speech  Twitter. If Facebook blocked Twitter links and Google deranked its  search results, the company would suffer huge hits to its traffic and  bottom line. Media outlets could stop embedding or even linking Twitter  threads as a protest against the platform’s “hate” or “extremism.”
  Once again, the playbook has already been written, by the example  made of Parler after January 6. Within four days of the Capitol  incursion, both Apple and Google banned Parler from their app stores,  and Amazon 
cut off its web hosting services.  The fact that Parler finally returned more than a month later only  drives home how successful the attack was. Parler didn’t even have to be  totally destroyed to become totally irrelevant.
 And if deplatforming isn’t enough, there is always the path of direct  government action, via regulation or more thuggish tactics. Even if  America doesn’t act, its satellites easily could. Europe has banned  Sputnik and RT for being Russian propaganda. It could easily do the same  to Twitter if it becomes too free for the increasingly unfree West to  tolerate.
 The above scenarios barely constitute the tip of the iceberg when it  comes to the dirty tricks the Regime could employ to destroy a  hypothetically free-speech twitter.
 
None of the above is meant to dissuade Elon musk or any other  brave billionaire from purchasing Twitter and liberating America’s  digital public square. The path above is not certain, and while  the American security state is powerful, it is also incompetent, and  anything but invincible. The Globalist American Empire will never be  brought down unless people like Elon Musk are ready to step up to the  plate with genuinely bold, risky, and meaningful moves like buying and  liberating Twitter.
 But it will not be easy. It will be a war. Let the battle begin.