Expand its reach with the Spanish and Latin American community and alienate everyone else since I read and heard the entire halftime show will be in Spanish, not one word of English.
GOOGLE:
Quote:
the upcoming Super Bowl halftime show headlined by Bad Bunny will be performed entirely in Spanish, making him the first artist to do so. The decision has sparked debate, but the artist has stated he will not compromise by singing in English, as his music is rooted in his culture and the Spanish language
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Keep in mind over190 million people including in the USA, Canada and the rest of the world watch the Super Bowl.
What percentage of that 190 million is Spanish and Latin American?
Let's say 50% and that's very generous.
That's 95 million people.
So that's remaining 95 million that will be watching the Half Time Show completely in Spanish and not understanding the songs lyrics.