Best beer commercial ever

[berryberry]

[HDGristle]

Covered 2 days ago in my linked article,
Berry. There's even stronger info in there for you to mine.

[berryberry]

The ad agency that facilitated the Dylan Mulvaney partnership with Bud Light now finds itself in a state of “serious panic mode,” according to a report from the New York Post.

Captiv8, an ad agency out of San Francisco that often fixes prominent social media influencers with high-powered corporations like Anheuser-Busch, orchestrated the initial partnership between transgender TikTok star Dylan Mulvaney and the brand Bud Light. In the face of unforeseen and intense backlash to the campaign, Captiv8 has been scrambling to save face after what turned out to be a disastrous move.

One source told the New York Post that the company has been “in serious panic mode” since the backlash began.



The company, Captiv8, specializes in “end to end influencer marketing,” and, essentially, helps major brands connect with influencers across social media to assist with advertising initiatives.

[HDGristle]

https://fortune.com/2023/06/05/bud-l...ales-exec/amp/

[Salty Again]

... Thanks for posting that, Berry.

#### Salty

[bambino]

REPORT: Bud Light Risks Losing Retail Shelf Space if They’re Unable to Reverse Plunging Sales

https://www.thegatewaypundit.com/202...il-shelf-space

Follow @gatewaypunditofficial

[HDGristle]

Covered in article is in post 499 Bam without all the cut and paste from the Daily Mail

[berryberry]

Originally Posted by Salty Again

... Thanks for posting that, Berry.

#### Salty

You are quite welcome Salty. An ex Anheuser-Bush exec warned that Bud Light is running out of time and could lose market share FOREVER.

As Bam noted, AB will lose retail shelf space to Miller and Coors if they cannot reverse plunging sales thereby locking in lower market share

[HDGristle]

https://finance.yahoo.com/news/bud-l...155036783.html

In the week ending May 27, Anheuser-Busch InBev said Bud Light sales dropped 23.9% from a year ago — a smaller decline than the week prior, down 25.7%. Volumes were slightly improved slightly better too, down 27.8% the week of May 27, compared to down 29.5% the week of May 20. That's according to data from Bump Williams Consulting cited in an Evercore ISI note to clients.

"Another week of very weak trends for Bud Light indicates that tracked channels may be reaching a point of stabilization, albeit at significantly lower levels for Anheuser-Busch InBev than prior to the controversy," Evercore said

[HDGristle]

https://www.thestreet.com/retailers/...ss-permanently

Bud Light Is Set to Lose a Big Chunk of Its Business Permanently

But that doesn't mean the stock isn't attractive, according to Bernstein analysts.

The damage Bud Light has done to its brand may be irreparable.

About eight weeks after the company's partnership with transgender influencer Dylan Mulvaney went viral sales were down 24% year over year compared to Memorial Day weekend last year.

It seems at this point that the best the company can hope for is to wait out the controversy until the fury over their misstep subsides, but the company can kiss a certain percentage of its business goodbye permanently, according to a new Bernstein note.

Bud Light's parent company, can expect a "permanent 15% haircut," to Bud Light sales, Bernstein analysts Nadine Sarwat and Trevor Stirling wrote in a note, according to Forbes.

Bernstein also lowered its overall 2023 profit forecast for the company by 6.7%.

Despite that grim outlook for Bud Light, the firm is still bullish on Anheuser Busch's stock due to its current price to earnings ratio of 15, its lowest in over a decade.

The firm placed a $71.60 per share price target on the stock, a 30% upside from the stock's closing price of nearly $55 per share.

Despite the falling sales, Bud Light is still, by far, the country's most popular beer, according to CNN.

Bud Light has made up over 35% of domestic beer sales this year through May 27. Coors Light is in second place with 21.6% of the market.

But that lead has slipped considerably in recent weeks.

In the week ended May 27, Bud Light controlled 28.8% of of the market compared to Coors Light's 25.6% market share.

Modelo's also been moving up the market share ranks

[HDGristle]

https://www.newsweek.com/bud-light-d...-1804728?amp=1

Congrats, gents. Modelo's now the #1 beer in America. Not necessarily for the year, but the trend got accelerated and coronation appears to be immenent.

[berryberry]

Even though Transheuser Busch was giving away cases of Bud Light for free with their big rebate, Bud Light had a TERRIBLE Memorial Day Weekend with their sales falling 24% compared to last year.

This is great news!



You also have to wonder how many of these free cases of Bud Light that were pushed out the door to try and stem the sales tide were used for target practice like this:

https://twitter.com/i/status/1665464552220426240

[Salty Again]

... Bud Light stocked to the hilt at the Giant Eagle grocery
last time I looked...

#### Salty

[bambino]

Originally Posted by HDGristle

https://www.thestreet.com/retailers/...ss-permanently




Modelo's also been moving up the market share ranks

Mebbe the Most Interesting Man in the World will go Tranny!!!!!!!!!!

[Jacuzzme]