Successful Advertising & Marketing Tips For New Providers

[Victoria's Secret]

I'm not saying list all your secrets but leave your helpful tips for the pretty women who never really succeeded in a sales position. Hopefully everyone can give and take a little advice from this forum.

Like what other sites are recommended?
How do you offer review specials?
How to offer your personal quality time but stern about rates?
Pictures, fonts, and those words in an ad title that catch eyes
Rates, Creating a Menu, When and How to Raise Rates
How to Manage Newbie Rates?
Etc, etc....

P411 is a given. Unfortunately, I was hacked after my 2nd review and p411 noticed and deleted my account due to suspicious activity. Id say the most honest and useful advice has came out of a hobbyist's mouth. Really listen and take away their opinions and advice.

[Majichands]

Don't be changing your age a thousand different ages if you don't want to use your real age pick a age and stick to it..These men are not dumb they goodle your number and every ad you post everywhere comes up. so if your 22 in one city 26 in another 30 in another That makes them not trust you. I post my real age because the guys I want are mature and respectful and want honesty and maturity so I give it to them ..LESS problems. AND UPDATE PICTURES AT LEAST EVERY MONTH AT LEAST! Put date pics were taken.

[MaxiMilyen]

Constant pic taking is not actually necessary, however, what lady doesn't enjoy a sexy photo shoot..... Just don't obsess over it. Having a variety to change out now and again is helpful, but guys collect our pics, other sites collect them, and this is the main and actual reason for the constant whining of wanting new pics.....hello. lol Now and again is good enough to ensure that you haven't changed a lot over time. If they wanna see a different outfit on ya, or a different pose, or whatever.... then they need to come see ya. LOL You could always offer a photo shoot session, as there are lots of gents who might enjoy a fantasy photographer/model type of session. Those are lotsa fun, IMHO.

The type of ad you post will ensure a certain type of client. So, if you are targeting a specific group of gents, simply pay attention to their attitudes and types of posts, then post your ad in the manner that seems to suit those types of gents.

If your ads do not bring in the gents you had hoped for, take a different approach in your ads and in your showcase. Eventually, you'll see a pattern.

[DallasRain]

Create a "persona" to use and market around that!
Treat your regulars extra special...give them deals once in awhile to show appreciation
When doing a donation structure...make one of them "more appealling" than all the others so guys will most likely want that one.
Have fun in sessions....create an atmosphere centered around your persona.....i luv skulls so i set up a little spot on the table and make a "scene" with a scarf/candles and some skull figurines.

[CarolineDavenport]

I forget completely where I learned it, but there are three aspects of a product, and any product can only offer two of the three to be profitable. The aspects are Price, Quality, and Convenience. You need to identify which two of those your "product" is going to offer.

If you offer a low price and a high quality, then your product will not be very convenient. In order to offer the high quality, you won't be able to book gent after gent after gent. You'd be too tired to offer a quality session after a few. So this structure would offer a low price, but great quality session, limited to a few sessions a day. This will mean gents will have a hard time fitting into your schedule, since everyone wants you, and only a few get you each day. This is a great structure if you need to count on making steady income.

If you offer quality and convenience, then your product will need to have a higher price, to thin out the long line wanting your great quality product. Again, you will only be taking a few appointments a day, but the higher price will price you out of a lot of budgets, therefore making it easier for the gents who can afford you to fit with your schedule. This is a great structure if you want to maximize your profit per working hour, however can be a little less stable than the first example, so you need to be good at saving money for rainy days.

If you offer price and convenience, then your quality will not be great. You'll be working so much, you're going to be tired, you're going to be sore, you're not going to be much interested in each individual guy since you've already seen 5+ others like him that day. In my opinion, this is the structure likely to make you the most money quickly, but also likely to burn you out quickly. Only use this structure if you're in this for some quick cash and then out.

Figure out which product you are offering, and market accordingly.

[SA Angel]

Capitalize on what makes you different than anyone else. You must play to your strengths.

Stay out of any and all drama. Quality gentlemen do not want to see girls who feud with others.

[RedLeg505]

Originally Posted by DallasRain

Have fun in sessions....create an atmosphere centered around your persona.....

The "have fun in sessions" is the one thing all the ladies I see on a repeat basis have in common. We gents can usually tell when you like being there with us, as opposed to the gals that just want you to pop and get out. The "FUN" reputation DallasRain has is why I booked with her and will see her again when I can.

[Guest061815-1]

I highly recommend the sharing of the business and marketing advice from CamilleFox69, a very smart (and very beautiful!) San Antonio provider:

http://eccie.net/showthread.php?t=11...ight=marketing

[R.M.]

This is a great thread. I found it to be a very useful tool.
http://www.eccie.net/showthread.php?t=719456&highlight=

[ULTIMATE BBW SEDUCTRESS]

I would just like to suggest that you google image your own pics to see exactly where they are posted & watermark all your pics as there are so many ladies pics getting stolen & used . Some people just steal your whole brand & use all of great reviews to there advantage which could really hurt your business. I had to go thru this few yrs ago & it was horrible to deal with this is why i watermark everything .

[pairofhearts33]

I like what Maji said, updated recent pics. Seen some gals that been on eccie for quite some time and using the same pics as they started.
I think the tcb/communication part is just as important too.
Other factors to consider is having a nice Incall which is always nice.

[algrace]

Word of mouth goes a long way. A long, long way.
CarolineDavenport and DallasRain offered great points, too.

Like what other sites are recommended?

Usually include links to the provider's p411, ter, date-check, etc. Adverts on eccie, eros, myproviderguide, and bp will likely bring you different types of clients.
If you set up your own custom website (even free like on escortsite, escortdesign and similar) you can accept appointment requests and get some basic prescreen info about how the potential came across your profile and/or ad.

How do you offer review specials?

There are many different structures to review specials, and most established providers do not offer them. Coaxing a gent to write a review can be helpful whether you are trying to build up your reviews or feel the need for more recent reviews. Some ladies do not have recent reviews and back-channel feedback suffices.
Similar to what DallasRain said, pricing a specific appointment to be more appealing works. You can do the same with a review special.
The three most common review specials I see offered are

1. discount to the reviewed session's regular price;
2. added time for price of a shorter session; and
3. discount to a future session's regular price.

If you are traveling, discounting a future session may not work well for the client.

How to offer your personal quality time but stern about rates?

Ladies can limit their availability to new clients and give appointment priority to repeat clients. Tread with caution on availability, since, clients enjoy the illusion they are the only (or at least first) to see you on a given day.

Pictures, fonts, and those words in an ad title that catch eyes

Keep perusing ads on various city forums here on eccie and even bp. Eventually, you will adopt your own 'persona' as DallasRain said.

• Find some poses, fonts, and copy that you feel not only catches attention and accurately portrays your attributes - those you either already or want to project.
• Imitation can be flattery, but don't post someone's ad verbatim. Use your own flair.
  
• The client opinion I see posted about pictures is that we don't need more than a couple shots of your various assets, especially multiple at the same angle. Leave a bit to the imagination. If you want to put up a solo masturbation video, understand the potential outcomes.

Rates, Creating a Menu, When and How to Raise Rates

• Contrary to the beliefs of some hobbyists, the market does not set rates. You are asking for a consideration for your time. Whether a client wants to see you for that rate is found only by experience. The market does provide a baseline for commonly purchased time.

• Menu should reflect your comfort level with activities in an average session. It is most often considered the minimum expectation during companionship sessions. The term YMMV comes to mind.

As told by Caroline Davenport, pricing can depend on your attitude toward quality and convenience.
If you have so many demands for appointments that your phone is constantly blowing up, you find that you cannot answer all your PMs in your downtime, or your monthly web traffic has earned you more revenue in click-through and traffic bonuses than your average daily donation haul, your price point could be adjusted upward. You'll want to decide whether to offer grandfathered rates to your repeats.

• GPS comes to mind if you are raising rates arbitrarily or after just one week of increased demand, which can sometimes be attributed to market timing, competition, recent positive reviews and/or feedback spread through word of mouth, etc.

How to Manage Newbie Rates?

You may have experienced that newbies require additional effort to screen. It is your choice whether you choose to see newbies. Just be upfront about your donation structure and what information you need from them to see you. It is a client's choice to jump through hoops, but at the end of the day, it is both yours and the client's safety and peace of mind dependent upon your screening process.

*I'm not an expert, so other information shared between providers may be more relevant and helpful.

[RoxyParker]

Great information! Thanks for sharing!

[Cpalmson]

Offer a BOGO special

[DangedDragon]

Originally Posted by Cpalmson

Offer a BOGO special

lol, Is that Buy one session get another one....or Buy one girl get another one???

Oh heck...either of those deals works...