As AB struggles to give away their tranny piss beer, Beer Business Daily analysts pointed out more discounting is likely throughout the summer as Bud Light and Budweiser sales stumble and wholesalers are left with rising inventories due to lackluster demand.
"This could be a promotional summer the likes we haven't seen since after Hurricane Katrina in 2005, where there was so much beer inventory backed up in the trade that it initiated the price war of all price wars," Beer Business Daily said.
Since Bud Light's promotion with Mulvaney on TikTok and the resulting boycott, investors have penalized Anheuser-Busch with a $19 billion wipeout in market cap.
https://www.zerohedge.com/markets/bu...le-accelerates